Adidas has the ability to appeal to a younger and older audience as the brand has been in existence for nearly seventy years, so brand recognition is at its pinnacle around the world. It is evident that the Adidas website and Instagram continue to be strong, powerful communication channels suiting the target market outlined in their global brand strategy. Both platforms certainly have limitations of accessibility and general functions, however they both suit the target market and have proved to act as significant promotional platforms for the company.